Investment preference:
goal-based investing
Women's perceptions of wealth and money can differ from men's too. Studies have suggested that women gravitate towards attaching wealth to their goals and needs instead of simply chasing the market. A USB report ("Women on purpose", 2022) found that 87% of women agreed that money is a tool to help fulfil their purpose. This pursuit of meaning can also extend to a women's preference in having their investments aligned with their values, such as environmental, social and governance (ESG) factors. For example, women. (71%) are more likely than men (58%) to include ESG concerns in their investment process, according to a USB Investor Sentiment Survey.
For women, it is not all about the numbers. The picture is more intricate, so it is rewarding to have wealth advisors take a holistic view of a women's needs, goals and values. They key is to weave wealth management with what they genuinely want in value and purpose.